In 2021, an unlikely suitor bought Meredith’s magazines: digital publisher Dotdash, which owns sites including The Balance, The Spruce and Investopedia, and is itself owned by Barry Diller’s IAC. Dotdash has developed an effective playbook for building digital lifestyle brands, and Meredith’s brand reach could give the company a turbo-boost that makes the $2.7 billion purchase price look downright cheap.
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